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Missions

Three engagements tailored to your maturity.

Three distinct formats, sized for specific moments in your partnerships journey — from a from-scratch launch to long-term coaching.

01
For companies starting from scratch

Launch

You want to launch the partnerships function — the conviction is there, but you're missing a validated motion, the right person to run it, and the system that makes the program executable. Northbound takes those three workstreams over six months.

PHASE A Hiring
  • Role scoping for the future Head of Partnerships
  • Case study and evaluation scorecard
  • Support on the offer framing and candidate pitch
PHASE B Strategy in three workshops
  • Workshop 1 — Onboarding and alignment with the leadership team
  • Workshop 2 — Defining the partner ICP and associated motions
  • Workshop 3 — Operational 180-day roadmap
PHASE C Operational coaching
  • Three months of weekly coaching for the hire
  • Async availability on sensitive topics
  • Participation in key partner meetings
02
For companies with a program in place

Growth

You have a running program, with parts that work and others stuck. You sense there's potential to unlock, but you lack the perspective to target the real levers. Northbound gives you that read in two months — like we did for Doctolib, Silae, and Powell.

APPROACH Diagnostic-first
  • Cross-functional internal interviews with leadership and field teams — Sales, CS, Marketing, RevOps. As we did for Silae with their executive committee.
  • Interviews with a sample of your partners — top tier, long tail, partners losing steam — to challenge the internal read against ground truth.
  • Executive read of the current program — what's working, what's stuck, and why.
  • Redefinition of the partner operating model when needed — segmentation, value proposition, service tiers, growth motions.
  • Prioritisation workshop with leadership on the highest-impact growth levers.
  • Twelve-to-eighteen-month roadmap, prioritised and board-defensible.
POSTURE Sparring partner, not prescriber
  • Recommendations grounded in your operational reality, never in a generic playbook.
  • Trade-offs made explicit and defensible.
  • Roadmap ready to defend at the board.
03
For partnerships leaders in role

Coaching & Acceleration

You (or your partnerships team) are in role, the mandate is clear, and you want to accelerate. Northbound coaching gives you a regular sparring partner who has already navigated and resolved the hard calls you're facing today — team hiring, program redesign, strategic partner negotiation.

FORMAT Monthly retainer
  • Weekly sync
  • Async availability on blocking topics
  • Methodological coaching — decision frameworks, internal navigation, acceleration
  • Participation in key meetings on demand (board, strategic partner, negotiation)
VALUE Over time, not in short bursts
  • Three-month minimum, monthly renewable
  • Continuity on long topics (team hiring, program redesign, international expansion)

Not sure which engagement fits?

Thirty minutes to map where you are and identify the right entry point — Launch, Growth, Coaching, or something else.

Book a 30-min call