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Missions

Three offers tailored to your maturity.

Three distinct formats, sized for specific moments in your partnerships journey — from a from-scratch launch to long-term coaching.

01
For companies starting from scratch

Launch

You want to launch the partnerships function — the conviction is there, but you're missing a validated motion, the right person to run it, and the system that makes the program executable. Northbound takes those three workstreams over six months.

PHASE A Hiring
  • Role scoping for the future Head of Partnerships
  • Case study and evaluation scorecard
  • Support on the offer framing and candidate pitch
PHASE B Strategy in three workshops
  • Workshop 1 — Onboarding and alignment with the leadership team
  • Workshop 2 — Defining the partner ICP and associated motions
  • Workshop 3 — Operational 180-day roadmap
PHASE C Operational coaching
  • Three months of weekly coaching for the hire
  • Async availability on sensitive topics
  • Participation in key partner meetings
02
For companies with a program in place

Growth

You sense there's potential to unlock, but you lack the perspective to target the real levers. Northbound gives you that read in two months — like I did for Doctolib, Silae, and Powell.

APPROACH Diagnostic-first
  • Cross-functional internal interviews with leadership and field teams — Sales, CS, Marketing, RevOps. As we did for Silae with their executive committee.
  • Interviews with a sample of your partners — top tier, long tail, partners losing steam — to challenge the internal read against ground truth.
  • Executive read of the current program — what's working, what's stuck, and why.
  • Redefinition of the partner operating model when needed — segmentation, value proposition, service tiers, growth motions.
  • Prioritisation workshop with leadership on the highest-impact growth levers.
  • Twelve-to-eighteen-month roadmap, prioritised and board-defensible.
POSTURE Sparring partner, not prescriber
  • Recommendations grounded in your operational reality, never in a generic playbook.
  • Trade-offs made explicit and defensible.
  • Roadmap ready to defend at the board.
03
For partnerships leaders in role

Coaching & Acceleration

You (or your partnerships team) are in role, the mandate is clear, and you want to accelerate. Northbound coaching gives you a regular sparring partner who has already navigated and resolved the hard calls you're facing today — team hiring, program redesign, strategic partner negotiation.

FORMAT Monthly advisory
  • Weekly sync
  • Async availability on blocking topics
  • Methodological coaching — decision frameworks, internal navigation, acceleration
  • Participation in key meetings on demand (board, strategic partner, negotiation)
VALUE Over time, not in short bursts
  • Three-month minimum, monthly renewable
  • Continuity on long topics (team hiring, program redesign, international expansion)

Not sure which engagement fits?

Thirty minutes to map where you are and identify the right entry point — Launch, Growth, Coaching, or something else.

Book a free 30-min call