43°31'N · Northbound

Turn partnerships into a predictable growth engine.

Set the direction. Build the system. Stay the course.

Three engagements

Pick the one that fits where you are.

For companies starting from scratch

Partnerships program set, the right person at the helm, and a strategy that holds course from year one.

Engagement · from 6 months See Launch →

For companies with a program in place

An executive read of your current program and a prioritised, board-defensible roadmap.

Engagement · from 2 months See Growth →

For partnerships leaders in role

A regular sparring partner to unblock the hard calls and compound impact over time.

Monthly retainer See Coaching →

Clients

HealthTech · >€500M ARR

2026 growth levers identified and roadmap signed off by leadership.

HRTech · >€300M ARR

Partner journey audited with the executive committee. Twelve-month action plan, prioritised.

Digital Workplace · >€10M ARR

Partner program and operating model redefined, execution supported over time.

AI-Sales · Series B · US

Partnerships function structured for the US, Partner Manager hired, execution supported.

Thomas Le Cun

Twelve years in B2B SaaS partnerships, including four as Head of Partnerships Europe at Spendesk. Northbound is the advisory practice I run solo.

Also co-founder of Partnership Club with Hippolyte Thibierge, and co-host of Partnership Way.

Thirty minutes to map where you are, where you want to go, and whether Northbound is the right partner for you.