43°31'N · Northbound
Turn partnerships into a predictable growth engine.
Set the direction. Build the system. Stay the course.
Book a free 30-min call
Set the direction. Build the system. Stay the course.
Book a free 30-min call
Three situations, three offers. Launch and Growth start with a fixed-price diagnostic.
Decide whether and how to launch, then hire and onboard the right person for your partnerships.
See Launch →Understand what your program really produces, then redesign the model and test it with pilot partners.
See Growth →A regular sparring partner for your partnerships lead: unblock the hard calls, build up skills.
See coaching →2026 growth levers identified and roadmap signed off by leadership.
Partner journey audited with the executive committee. Twelve-month action plan, prioritised.
Partner program and operating model redefined, execution supported over time.
Partnerships function structured for the US, Partner Manager hired, execution supported.
Twelve years in B2B SaaS partnerships, including four as Head of Partnerships Europe at Spendesk. Northbound is the advisory practice I run solo.
Also co-founder of Partnership Club and co-host of Partnership Way.
Thirty minutes to map where you are, where you want to go, and whether Northbound is the right partner for you.
Book a free 30-min call