43°31'N · Northbound

Turn partnerships into a predictable growth engine.

Set the direction. Build the system. Stay the course.

Three offers

A format tailored to every stage.

Not just theory. Not just execution. The ability to set direction, build the system, and hire the right person.

For companies starting from scratch

Understand your need, define a direction, get the first results, and hire the right person for your partnerships.

Engagement · from 3 months See Launch →

For companies with a program in place

Audit your program against your goals and define a board-defensible action plan.

Engagement · from 2 months See Growth →

For partnerships leaders in role

A regular sparring partner to unblock the hard calls and accelerate your growth.

Monthly retainer See Coaching →

Clients

HealthTech · >€500M ARR

2026 growth levers identified and roadmap signed off by leadership.

HRTech · >€300M ARR

Partner journey audited with the executive committee. Twelve-month action plan, prioritised.

Digital Workplace · >€10M ARR

Partner program and operating model redefined, execution supported over time.

AI-Sales · Series B · US

Partnerships function structured for the US, Partner Manager hired, execution supported.

About me

Twelve years in B2B SaaS partnerships, including four as Head of Partnerships Europe at Spendesk. Northbound is the advisory practice I run solo.

Also co-founder of Partnership Club and co-host of Partnership Way.

Thirty minutes to map where you are, where you want to go, and whether Northbound is the right partner for you.